
ABOUT
About Me
I am an experienced product leader with over 8 years of expertise in building and scaling B2C and B2B products across FinTech, Lending, AI, E-commerce, Insurance, Payments, and SaaS domains. My journey has been driven by a passion for solving complex problems, enhancing user experience, and creating impactful financial products.
Throughout my career, I have led cross-functional teams and launched multiple products from 0 to 1 and 1 to 10, focusing on growth, strategy, and innovation. My expertise spans across supply chain financing, receivables management, digital lending, insurance, AI-driven underwriting, and payment solutions.
Currently, I lead product strategy and roadmap at Biz2Credit, where I am spearheading the development of Supply Chain Financing and MSME lending products. Previously, I played a pivotal role at Kinara Capital, Hero FinCorp & SuperMoney, driving loan origination system, loan management systems, collections management system embedded finance solutions, and digital lending platforms.
I am always excited about leveraging technology, data, and design thinking to create scalable, user-centric solutions that drive business growth and financial inclusion.
Feel free to connect with me to discuss product strategy, fintech innovations, or collaboration opportunities.
Key Products & Innovations

Supply Chain Finance (SCF)

Line of Credit (LOC)
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Developed different Supply Chain Finance products like Invoice Discounting, Factoring, Reverse Factoring, Supplier Financing, Import Financing, Export Financing, Inventory Financing etc.
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Launched Embedded Finance & BNPL product by tied up with different marketplaces like JioMart, AJIO, NinjaKart, Reliance Digital, P&G, Marico, Coca-Cola etc.
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Led GTM strategy for SCF and initiated partnership with different anchors, channel partners & marketplaces to drive adoption of supply chain financing product
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Created AI based invoice management module for smart processing of invoices & purchase orders
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Launched Line of Credit (LOC) product for MSME merchants to provide them a revolving limit to manage seasonal fluctuation of cash flows
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Developed Cash Credit (CC) and Overdraft (OD) limit for Amazon and Flipkart merchants in collaboration with EnKash
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Spearheaded development of pre-approved overdraft facility for salaried individuals basis their monthly income
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Performed market research and competitive analysis to develop the features related to user persona leading to 30% increase in adoption rate and more than 75% utilisation ratio

Term Loan

Payment
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Developed Loan Against Property (LAP ) product for business to provide them high ticket loans against residential, commercial, industrial properties and plots
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Released Personal Loan product (SimplyCash) to provide instant financing to the retail customer for their needs
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Developed ML based model to define eligible leads for personal loan from other products like Vehicle Loan, Line of Credit etc.
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Launched Rooftop Solar Finance (RTS) product for commercial and residential places and created AI based solar project monitoring module for underwriters
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Implemented UPI Payment, Bharat Bill Payment System (BBPS) and Dynamic QR Code based payment
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Developed credit and debit card based payment options including technical architecture and required tokenisation
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Launched subscription based payment option and auto-debit facility for registered NACH mandate
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Implemented effective settlement system and reconciliation mechanism
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Created necessary automations to identify the payment failure and take actions accordingly without any manual intervention

Loan Origination System (LOS)

Loan Management System (LMS)
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Prepared SmartDash, Loan Origination System (LOS) to enable Sales, Call Centre, KYC, Credit, Ops & Finance teams to process loans quickly & efficiently decreasing average loan processing time from 1 day to 10 min
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Implemented system defined auto-knockoff and system defined loan amount by triangulating the different data points form different sources by drastically reducing loan sanction TAT
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Built in-house CRM for effective lead management and lead nurturing
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Released in-house Loan Management System (LMS) having the features of Customer Management, Loan Booking & Maintenance, Accounting, Charges & Fees, Closure & Foreclosure, Disbursement, Repayment, Settlement, Restructure, Write-off, Refund, Co-lending, FLDG, Reporting etc. optimising BizOps & Finance team productivity by 30% and reducing TAT by 20%
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Integrated with FinnOne and Finflux LMS and implemented different features in that

AI & ML Innovations

Software as a Service (SaaS)
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Build AI based Underwriting Bot to assist the credit underwriters with any kind of queries
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Developed AI powered BizBot to create in-house risk scoring for the applications helping the underwriters to take decision quickly
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Launched AI & ML based collections strategy to ensure timely repayment from the customer
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Created Gen AI based chatbot for helping the callcenter executives to get the answers of the queries instantly
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Conceptualised a metadata layer to map data across different geographies to create a single base product for different regions like India, GCC, KSA and USA resulting in very low time TTM
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Launched different SaaS platforms like Collections Management System, Rule Engine, LOS, LMS etc.
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Implemented in house no code platform where basis drag and drop customer onboarding workflow/ underwriting workflow/ loan processing workflow/ collections strategy can be defined

Collections Management System

Insurance (General, Life, Vehicle)
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Implemented Collections Management System (CMS) to streamline workflows for collections agents and entities, resulting in a 20% reduction in overdue accounts
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Introduced field agent app and AI-driven repayment behaviour insights, optimising agent productivity by 20%
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Developed a robust legal and litigation module in CMS, automating NPA recovery workflows, legal notice generation, and case tracking and improving compliance
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Forged strategic partnerships with multiple insurance providers to embed health & general insurance into Biz2X’s lending ecosystem
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Tied up with insurance partners like Aditya Birla & Kotak to provide health insurance benefits to the borrowers by managing underwriting, disbursement, policy management, claim settlement
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Released Vehicle Insurance product including comprehensive, third party, own damage, zero depreciation, electric car insurances to facilitate fleet owners for obtaining new RC or renew RC

Consumer Internet

Portfolio Monitoring
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Led the development of customer-centric features, optimizing product discovery, checkout, and post-purchase experience to enhance conversion rates
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Implemented AI-driven recommendation engines, improving user engagement and increasing average order value (AOV) by 15%
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Optimised checkout experience, reducing cart abandonment and improving fulfilment efficiency.
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Developed a portfolio monitoring product to track credit risk, borrower performance, and early warning signals, enhancing decision-making for financial institutions
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Designed automated dashboards and reporting tools, enabling real-time portfolio insights and proactive risk management
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Collaborated with risk teams and analysts to integrate advanced analytics, improving credit quality assessment and portfolio optimisation

Dealership Mgmt. | Automobile

Order and Refund Management
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Developed portal for dealers of a major Japanese automobile client consisting of Pre-Sales, Sales, Finance, Insurance, CRM modules enabling them to manage customer sales cycle, update inventory and resolve queries from the customers
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Created pricing module to dynamically calculate pricing (Ex-Showroom and On-Road) for different car models
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Launched SPPOP module to organise different events at dealership places for loyal customers
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Created order management module to effectively manage orders placed by merchants and also tracked order delivery status
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Developed refund and return process where if the customer is not satisfied he would be able request for returning the delivered product and ask for refund
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Implemented settlement module where basis the return type and return raised timing the refund amount and settlement amount would be calculated dynamically